With so many different companies out there today, having a solid marketing strategy is 100% essential. Without an effective small business marketing strategy, your company will not be capable of bringing in new business. Why? No one will know your business exists! If you have not yet created a marketing strategy, take the step to create a marketing plan today!
Marketing and business development start before any sales efforts can begin. Business development identifies new markets in which to sell the product and develops partnerships. Sales teams reach out to those leads and convert them into paying customers. Depending on the product or service, marketing efforts can start up to 12 months before the product is available to the market for purchase.
Early marketing strategies often center on creating awareness as well as lead generation. Creating awareness for the product and the company before, during, and after the development process ensures the sales and revenue plans can be attained. These relationships and leads enable the sales team to make deals and capture revenue after the product is available. People buy what’s most familiar to them, but marketing is not free nor is it inexpensive. If you survey publicly traded companies, you’ll find sales and marketing expenses are typically 1.5 to 2 times that of research and development expenses.
How does Sentrita help Start-ups in marketing & strategizing?
We at The Nistula Group have, since inception, been extremely sensitive about start-up businesses. Perhaps our own experiences pre and post inceptions had got to believe and understand that start-up businesses have special needs in the business community. Investments, workforce, right mix of products and services are but the low hanging fruits which are eventually sorted out with right approach and mechanics but what follows is the real challenge. Creating the right model of marketing, right approach towards the target market, appropriating the right budget allocation for sales and marketing in order to ensure the right spending with the maximum benefit and last but not the least the perfect SOP for optimum operational results. In this area we have partnered with our sister concern Nistula Business Solution to provide the best in class solutions for all start up needs.
