As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
You may recall such situations as “Dell Hell” or Googlebombing “miserable failure” for examples.
Because these references occur within the search results, many companies percieve search engine reputation management as a SEO problem. But displacing negative search results only treats the symptoms of the problem. It’s not a cure.
While other companies see tarnished brand issues as more of a public relations issue, it’s important to understand that sometimes it’s the PR firm that is at the root of the problem. Look no further than the Edelman and Walmarting across America situation for an example of that.
Negative search results are not limited to standard search engines either. Blog search engines, video sites like YouTube, social news such as Digg and news search can be affected as well. See Google Blog Search for examples of the recent comments about Microsoft from former employee Robert Scoble.
Negative commentary can have a significant impact on brnads that companies have spent years and immense resources to build. It pays to protect those brands where ever consumers can interact with them.
How does Sentrita manage and control the reputation of your brand?
Sometimes unforeseen or perhaps not calculated or may be a fall out of a risky proposition adopted by businesses, but the fact remains that unfavourable outcomes are part and parcel of every business. At Sentrita Labs, we strongly opine that a free run will build the character of a business but the business should also learn not to repeat mistakes. We have our unique models of operations in this area where we take carefully measured steps while implementing deeply analysed and controlled solutions in order to salvage the reputation of businesses who have received the brunt of defects. Not only that, we stand side by side with the business and while salvaging their reputation, we also help build the correct operational SOP in order to ensure that mistakes are not repeated and businesses stand to flourish in times to come.
