Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Why is SEO important for your business?
Search engine optimization is essential because:
The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
How does Sentrita make a difference?
Our process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine follows a different equation. With us it is just not about featuring a website high on a search list or ensuring maximum visits. We cross over to the other side of the wall where we start questioning these very efforts and analyse their tangible effects on the revenue.
Questions like “We have put our client’s website in the first 5 search results, now what?” and “We have ensured so many visits to our client’s websites, so what?” are the basic imperatives that structure the direction of our SEO models. Not only that, our models are not standard but are conceptualized basis the nature and requirement of individual clients.
With Sentrita Labs, SEO is not a deliverable but a development which is a continuous and innovative research that is measured on the real time benchmarks of business needs and technological advances.
